Sephora, Google & Square debate the digital wallet

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Shoppers have a number of platforms, from tablets to in-store, as well as payment options from cards to digital wallets, when they make a purchase. 

Merchants are now faced with the challenge of integrating the shopping experience and communicating with their customers across a number of in-store and mobile channels.

This fresh panel of mobile gurus from Sephora, Square, Google, Macys Inc., and Relay Ventures debate how to achieve a holistic shopping experience by creating a clear value exchange for the customer’s loyalty and their data.

You can access the recording here:openmobilemedia.com/walletwars

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