Cox targeting businesses nationwide with Essential Cloud service


Cox Communications said Thursday that it is not only targeting businesses within its cable footprint with a new cloud-based service, but that its Essential Cloud suite of applications is available nationwide.

Its Essentials Cloud site features apps such as PayLeap, a payment processing service that costs $19.99 monthly, and MenuMax, an online recipe management and menu engineering service that restaurant owners can use for $49.95 monthly. Cox is charging $79.99 monthly for a Web-based sales presentation tool called Proposable, and a password management service called DigitalSafe costs $7 monthly.

The Cox corporate logo isn’t featured at the top of the Essential Cloud site. But Essential Cloud is described as a “Cox Business” solution on its home page.

Cox has experimented with cloud-based services with its residential business. Last year, it ran a three-month trial for a virtual cable service called FlareWatch on its cable system in Orange County, Calif. Cox also launched a cloud-based photo storage and sharing product last year called MyFlare, which is still in operation, and can be accessed by Web surfers nationwide.

“Businesses are continuing to embrace the cloud to improve performance, while allowing them to remain customer-focused and revenue driven,” Cox EVP and Chief Strategy Officer Asheesh Saksena said in a prepared statement. “With this as a backdrop, we developed Essential Cloud to include the very best applications to enable customers to run their small and medium businesses as efficiently as a large enterprise.”