“Are retailers misreading frequency as loyalty?” In our new white paper, Understanding True Loyalty – Gaining Insight into Customer Loyalty Based on Whole-Wallet Spend, the answer is “yes.”
The only way retailers can understand actual customer loyalty is to have a Whole-Wallet view of customer spending.
Through relationships with nearly 400 banks, Cardlytics has insight into the purchase data for ~70% of US households. These insights clearly outline the differences between those customers loyal to a brand and those loyal to a category. And that difference matters, when speaking to the customer.
Marketing to customers – based on true loyalty – requires more sophisticated measurement, better spend data, and the understanding that a frequent customer is not the same as a loyal customer.
We encourage you to download the white paper today to learn more about loyalty versus frequency.
The Cardlytics Team