Ingram Micro Cloud Summit; Smooch-Fest for more Cloud Market Hype


INGRAM MICRO CLOUD SUMMIT — Technology and partner economics took center stage – literally – on the final day of the Ingram Micro Cloud Summit 2014 event underway this week in Hollywood, Fla.

On Wednesday, Scott Collison, vice president of Hybrid Platform, VMware, told attendees that public cloud technology was unreliable and advised them to deliver hybrid cloud technology to their customers, instead — clouds with VMware software at the heart of them, in other words.

Public clouds, he said, have been optimized for only new applications and require separate management tools. VMware, he said, is “focused on fixing that.”

With Amazon Web Services (AWS), you’re essentially “jumping off a cliff naked into the dark,” he said. With VMware, technology, you can move your existing applications to the cloud, with seamless networking, common management and one place to call for support.

Before finishing, Collison said that VMware will unveil a new disaster recovery solution on April 14. The news will be important to partners, he added, because disaster recovery “is a gateway drug to the cloud for small-to-medium customers.”

Afer Collison spoke, Judy Smolski, vice president, midmarket, with IBM, made the case for Big Blue technology to the assembled Ingram Micro partners. The company, she noted, has spent spent $7 billion since 2007 on 16 acquisitions to get ready for this “new frontier.” Like Collison, she focused on the opportunities partners have to help customers adopt hybrid clouds.

Mike Fouts, vice president, Americas Channel at Citrix, meanwhile, pointed out that Gartner said Citrix in 2013 had one of most competitive portfolios for the cloud.

“We think there’s an immediate $1.5 billion opportunity for partners in Data as a Service (DaaS),” he said, adding that “Citrix was in cloud business before it cool to call it cloud.”

“We are on a journey to be the best software company in the world. With the best products, partners and solutions,” he said.

In addition to technology, partner economics also dominated discussions on the final day of the event. Gartner Vice President and Distinguished Analyst Tiffany Bova delivered a keynote address during which she challenged solution providers to transform their businesses more quickly. The reason certain vendors have increased their direct sales, she said afterward, is because partners are not moving quickly enough to embrace new market realities. These include the rise of cloud computing, of course, and the diminished control that traditional information technology (IT) departments have in many organizations.

By Jarrett Neil Ridlinghafer 
CTO of the following –
Synapse Synergy Group
Chief Technology Analyst, Author & Consultant
Compass Solutions, LLC
Hadoop Magazine
Cloud Consulting International