Google Wallet lets users store debit cards, credit cards and loyalty cards electronically on their mobile phone. Domino’s customers who place an online order of $10 or more using the Android ordering app and pay by selecting the “Buy with Google” button at checkout will receive a free order of Domino’s new Specialty Chicken, now through June 15.
“This is yet another way Domino’s is using technology to improve our customer experience,” said Patrick Doyle, Domino’s Pizza president and chief executive officer. “Google Wallet is a great technology that allows customers even more flexibility and convenience when it comes to paying for their Domino’s orders.”
Domino’s mobile app now accounts for approximately 40 percent of U.S. orders and last year, the company reported $3 billion in digital sales, globally. Investing in, and promoting, mobile ordering is a priority for the chain. Domino’s encourages customers to create profiles and store payment information in order to speed up the process. Domino’s customers can now order a pizza in roughly 30 seconds.
The faster customers can order, the more they will order, according to Doyle.
Adding Google Wallet as a payment option is just another weapon in this arsenal. The company has been focused on technological innovation of late, approaching new initiatives with the mindset of a startup. “We will continue to come up with every way possible to conveniently order from Domino’s, and use technology to offer the best customer experience possible,” added Doyle. “This is just the latest step, and we are very excited to roll this out later this year.”
Domino’s is just one of the many quick-serve restaurant chains to adopt mobile payments. Burger King (NYSE:BKW) and Wendy’s have both recently launched mobile payment apps, and the drive to accept mobile payments continues at a break neck speed.
By Jarrett Neil Ridlinghafer
CTO of the following –
Synapse Synergy Group
Chief Technology Analyst, Author & Consultant
Compass Solutions, LLC
Cloud Consulting International