New York-based social media analytics company Sprinklr has raised $40 million

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New York-based social media analytics company Sprinklr has raised $40 million in a Series D round led by Iconiq Capital with participation from Battery Ventures and Intel Capital.

Sprinklr provides tools for brands to manage their social media activities across platforms like Facebook, Twitter, and LinkedIn, and currently serves around 450 enterprise customers.

Founded in 2009, Sprinklr has raised $77 million to date and will use the new funds to continue headcount and infrastructure growth leading up to a potential IPO next year.

By Jarrett Neil Ridlinghafer 
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