By Jacqueline Renfrow
RadioShack (NYSE:RSH) has announced it will launch its same-day mobile repair service, Fix It Here, in 32 Miami-Fort Lauderdale, Florida, area stores. The retailer plans to roll out the program, already available in 500 locations, to 700 nationwide stores by 2015.
Now customers with tablets and smartphones visiting a participating RadioShack can resolve common issues such as cracked screens, broken buttons and damaged charging ports by simply having them repaired.
Fix It Here offers same-day repairs, typically in less than two hours, for popular smartphone and tablet models. Repairs start at $39.99 and include a 90-day warranty.
“At RadioShack, we recognize it’s frustrating for consumers to be without their mobile device, even for a few hours,” said Paul Rutenis, chief merchandising officer at RadioShack. “As a trusted national brand, we wanted to be the first to provide on-the-floor, same-day repairs to customers no matter where they purchased their device. We’re thrilled to now have 32 stores in the Miami-Fort Lauderdale area where customers can access the expertise and service of one of our skilled technicians.”
The flailing company has been trying to change its image and update stores to attract a more modern customer. In spring, the retailer opened two new concept stores to join the other 25 that have opened since the company began converting older units in July 2013. In addition, RadioShack recently signed a contract with Defense Mobile, making the retailer the exclusive distributor ofDefense’s new nationwide 4G LTE mobile services.
RadioShack is still rolling out new programs and formats, even in the wake of 10 consecutive quarterly net losses, which portent a filing for Chapter 11 bankruptcy, a potential sale, or a third-party investment aimed at alleviating the company’s ills. And just last week, CFO John Feray resigned from the company after less than a year.
-See this RadioShack press release
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Jarrett Neil Ridlinghafer
Founder & CEO
Synapse Synergy Group, Inc.
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