By Jacqueline Renfrow
Amazon (NASDAQ:AMZN) will open retail stores in San Francisco and Sacramento as early as next week. One holiday pop-up store will be located in the Westfield San Francisco Centre in downtown San Francisco, reported GeekWire. The exact location of the Sacramento store has not yet been confirmed.
“We’re excited to open new pop-up kiosks in San Francisco and Sacramento in time for the holidays so that customers can try out our new devices,” a spokeswoman told GeekWire. “The team is moving incredibly quickly–already this year we’ve launched Fire TV, Fire phone, new Fire tablets, new Kindle e-readers, and a bunch of new features and services. While customers can already see our products online and at retailers like Best Buy and Staples, we wanted to provide another option to try out our full line-up leading into the holidays.”
Amazon had experimented with physical retail through automated vending machines for its Kindle e-readers and Kindle Fire tablets. The company has also tested the installation of lockers in other retailers’ stores.
According to the source, there is no commitment to build any other pop-ups at this time.
Last week, Amazon announced it would open a physical store in Manhattan. Unlike that store—which is rumored to serve as a pick-up location and mini-warehouse—the San Francisco and Sacramento stores will showcase Amazon brand products like the Kindle and Fire smartphone.
The timing of the physical store opening is significant as Amazon and other retailers prepare for the busiest shopping season of the year. This fall, Amazon has launched several new initiatives for the holiday season, including the introduction of #AmazonWishList, which allows shoppers to add items directly to their Amazon Wish List without leaving their Twitter page.
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