Big-Data Wars: Technology could tip the mid-term elections

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After John Kerry lost a very winnable election in 2004, Democrats were worried that Republicans had gained an almost insurmountable lead in both technology and data analysis.“Progressive technology infrastructure was born in 2004, when we got our teeth kicked in,” says Bryan Whitaker, COO of the NGP VAN, a privately held company that offers technology-based services to Democratic candidates.

“Back in 2004, we had no counter to the right’s consistent messaging machine. Fox News, talk radio, Drudge, etc. put out consistent, never-ending messages, and the left didn’t have a viable response to that,” he says. “As we investigated ways to catch up, one thing we realized we should focus on is figuring out how to build up better grassroots efforts.

The most persuasive way to influence someone is through person-to-person interactions, but how do you do that effectively, especially in off-year elections?”

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